Instead of a typical call to action like “Shop Now,” users see “Send Message.”Ĭustomers already spend a lot of time there chatting with family and friends and consuming content. Messenger sponsored messages are a great tool for driving strategic engagements and actions relating to your business while keeping a user on the platform and reducing the risk of a bounce. These ads allow you to deliver specifically crafted messages directly to a user’s inbox. The second ad type is called a sponsored message ad. Where a normal ad would send people directly to a landing page, this Messenger-style ad will engage customers without directly asking them to buy – meaning you don’t have to scare away cold, non-brand-aware users with a heavy ask. ![]() The first type of Messenger ad is called a Click-to-Messenger ad. There are two types of Facebook Messenger ads. Businesses can scale conversations in Messenger thanks to chatbot automation.Consumers would rather chat in real-time with businesses than talk on the phone or email. ![]() Messenger is where conversations happen, and nothing beats a conversation for closing sales.There are three key components that make Messenger ads so successful: And we’re going to show you what the special sauce is that gives them their unicorn status. However, we’ve identified what we believe to be the absolute best Facebook Messenger ad examples of all time. As a relatively new advertising tool, there aren’t as many examples to pick and choose from.
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